But the results are more mixed than that, according to experts who analyze trends among religious voters.
President Bush scored well among older, wealthier and more religious voters.
We want the new religious voters, the kinds of people who play soccer in the morning and go to synagogue in the afternoon.
State - Church - A division between religious and secular voters.
The two large blocs that could make the difference, if a few seats can still be switched, are the religious voters and the Arabs.
Many Americans, including religious voters who see poverty as a compelling issue of conscience, desire such a platform.
While there is a common belief that religious voters will always vote republican that is not necessarily the case.
The ad was targeted to religious, socially conservative voters.
It's also a long way from the secular, multicultural liberalism that has alienated religious voters in droves.
It said the mailings were part of its effort to mobilize religious voters for President Bush.