There can certainly be people who say, well, wow, I like the idea of more relevant ads.

They are the middle man between your data and people who what to target you with relevant ads.

More relevant ads could help persuade viewers to stay tuned during commercial breaks.

The goal was to deliver relevant ads based on browsing history.

But it has also had to acknowledge that it is less effective than its rival at instantly matching relevant ads to search results.

Smart advertisers see a chance to deliver anticipated, personal and relevant ads to the people who choose to get them.

Have relevant ads that are even better than your content.

The two companies will work together to deliver what Google called "more relevant" ads in a news release.

Pay for placement, an advertising method in which relevant ads are placed next to results from a search engine.

"We do have folks looking at additional ways to use information to provide relevant ads and maintain user anonymity," he said.