Reached by telephone in Dallas yesterday, Spano said to call his public relations adviser.

Generally speaking, the public relations adviser for the defense faces the greatest challenge.

For both sets of reporters, the public relations adviser is in a position to determine who wins the race.

Meanwhile Regan became a freelance editor and public relations adviser.

If the President wants something to improve his image, tell him to consult his public relations advisers.

The company has not brought in outside public relations advisers or crisis managers to coordinate the rallies, he said.

They were a nuisance to be dealt with by the costly use of public relations advisers and legal processes".

Its political conflicts were not shaped by public relations advisers or tested on focus groups; hence they were somewhat personal.

They hired a legal team, a traffic analyst, an environmental consultant and a public relations adviser, clearly gearing up for a long battle.

Mark Slattery - freelance public relations adviser & feature writer.