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The car manufacturer pulled out at the end of 2003 to focus on brand advertising.

The Times reports that traditional brand advertising on Facebook is a total failure.

The company works to put together packages of brand advertising that are targeted at the individual publishers with whom they work.

Bank of America is the latest financial services titan to retool its brand advertising.

The assignments include brand advertising, television commercials and media planning.

More traditional brand advertising will only grow by 10 percent to 20 percent, although from a larger base of $575 million, it said.

When it comes to national brand advertising, newspapers are often the first medium to be cut.

"The folks at Life felt they could rely more heavily on upscale, brand advertising."

He attributed the decision to a shift to product from brand advertising.

More recently, however, companies have recognized the Web's potential for brand advertising, as opposed to direct sales.