brand advertising

But these will not be included in the Ford brand advertising campaign.

"It's exactly the same as for general brand advertising," he added.

The car manufacturer pulled out at the end of 2003 to focus on brand advertising.

When it comes to national brand advertising, newspapers are often the first medium to be cut.

"You would spend a lot more time with your general brand advertising agency.

He attributed the decision to a shift to product from brand advertising.

"Twenty to 30 years ago, it would all have been branding advertising," he said.

The assignments include brand advertising, television commercials and media planning.

She also directs the development of Citigroup's corporate brand advertising campaign.

"The folks at Life felt they could rely more heavily on upscale, brand advertising."

More recently, however, companies have recognized the Web's potential for brand advertising, as opposed to direct sales.

The company works to put together packages of brand advertising that are targeted at the individual publishers with whom they work.

"And they are especially strong in branded advertising."

"We've just had some airlines book some branding advertising in December."

Bank of America is the latest financial services titan to retool its brand advertising.

The Times reports that traditional brand advertising on Facebook is a total failure.

Advertisers will tell you the same thing, pointing to the massive amounts of money spent on cigarette brand advertising.

And we're not talking about something that in size or scope is related to the brand advertising Ogilvy does."

These stations are banned from broadcasting any programming of a political nature or that includes branded advertising.

The use of brand advertising makes social franchising compatible with social marketing.

More traditional brand advertising will only grow by 10 percent to 20 percent, although from a larger base of $575 million, it said.

In the third quarter, branded advertising increased 20 percent, the company said, and search advertising doubled.

"This allows advertisers to take advantage of the kind of branding advertising they are used to on television."

Of Yahoo's 200 top advertisers, about 50 are major spenders in both search and display branding advertising.

Advertising executives contend that taxes would significantly reduce spending on brand advertising.