One of the motivations for the use of real-world products, quite unrelated to commercial considerations, is the comedy value of funny-sounding phrases and words.

All of these products are featured throughout the movie, making it one of Disney's few films that feature real-world products and companies.

Instead, the Pogies celebrate the best ideas of the year: ingenious features that somehow made it out of committee and into real-world products, even if the resulting products aren't that great.

Another approach is to have real-world products linked to an online service.

In the game, the real-world product, they are made of software and can be transmitted digitally.

And Sara Lee, driven by the corporeal stuff of real-world products, as opposed to the sleek ideas of brand identity, was simply out of economic fashion.

"We wanted to take a finalized legal document from the digital world and apply it to an analog, real-world product," said Rasmus Nielsen, a member of Superflex.

The hope, of course, is that A.T.R.'s high-flown research will eventually lead to real-world products (and patents).

The CD-size digital video disk isn't even a real-world product yet.

Development from these engineering samples to real-world products was going to be long and expensive.