See rational pricing, particularly arbitrage mechanics, for further discussion.

Restoring rational pricing, especially in our key Pacific market, will be a top priority for Northwest in 1992.

"The question is: Can they create attractive product at rational pricing and still produce the volumes necessary to absorb their fixed cost structure?"

Once traded, swaps can also be priced using rational pricing.

Here the price of the option is its discounted expected value; see risk neutrality and rational pricing.

Others in the industry think it is time to bring more rational pricing to subscriptions.

I agree with him that there needs to be "rational, usage-based pricing" to reopen cyberspace.

Arbitrage-free price, meaning that no risk-free profits can be made by trading in these contracts; see rational pricing.

"We actually see this as having an opportunity for more rational pricing," he said.

The biggest obstacle to rational pricing, however, is political.