Rähinä Records is the biggest independent rap label in Finland.

His crew formed a home-grown rap label, naming it Famo, for "family."

They are also buying independent rap labels, which do not usually have access to huge distribution networks.

They are trying to keep the rap labels they buy independent rather than integrating them into their huge distribution networks.

But the centerpiece of the company remains the label Def Jam, the best-known rap label in the world.

But in hip-hop, such shows of collective strength are growing more common, as rap labels increasingly style themselves as families.

After receiving many offers, they opted for the Jive Records label, an independent rap label.

They are truly masters of their game and want to roll their winnings into a new rap label, with themselves as the hot act of course.

One rap label, Tommy Boy, has used both services to study markets.

The rap labels that emerged in the 80's prospered, thanks to major-label distribution and the loyalty of hip-hop fans.