Because radio consultants in the United States had advised their clients that punk rock was a fad, they settled on the term "new wave".
But Jon Coleman, a radio consultant who worked on the study, said that music buyers and radio listeners wanted different things.
In episode 216, Eric brought a faux radio consultant on the show to find ways to improve the listener base of the show, as well as quality.
To use the terminology of one radio consultant, pop music currently is in the doldrums, where blandness is king.
Later in life, Roberts returned to live in his old home town and worked as a radio consultant.
He is currently a Media Lecturer in Ipswich as well as a radio consultant.
Jonathan Marks, a radio consultant and former executive at an international broadcaster, Radio Netherlands, is among the critics.
In 1980, Halper became a radio consultant, one of the few women to do so.
Two radio consultants discovered that these strange jihads boosted listenership and station loyalty, even among listeners who were initially neutral about disco.
Joseph S. Capobianco, 52, the programming chief at Sirius, also endured the nomadic career of a radio consultant.