Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge.

Some criteria, however, are seen as unique to case studies and qualitative approaches.

For effective research both quantitative and qualitative approaches need to be used.

From this, it follows that on the one hand, he used mostly a qualitative approach instead of a quantitative one.

Such issues are most appropriately researched via more qualitative approaches.

Its interviews are a qualitative approach to documenting the war.

IT risk assessment can be performed by a qualitative or quantitative approach, following different methodologies.

Domain theory is a purely qualitative approach to modeling the structure of information states.

A better qualitative approach to the evaluation of our policies is needed.

Geographical indications are an excellent way of delivering a qualitative approach to international trade.