But he put $20 million into the venture and made himself chairman.

Virtually all of the first $65,000 they put into the venture went to direct mail.

"You got any money to put into the venture?"

Rona Knight also put some of her own savings into the venture.

Under the plan, he said, the banks would put their most creditworthy loans into the venture.

Each worker put ten thousand pounds of his own money into the venture.

And neither would say how much money would be put into the joint venture, or break down the percentage being invested by either side.

He refused to say Loral would not put more money into the venture in such conditions.

Mr. Ross says he is willing to put $35 million of his own money into the venture.

He seems to have put his heart into the venture.