In some ways, the company has a point; in others the commercials are pure hype.

After that it bled into pure hype.

This is pure hype, staged in advance, for media purposes, to sway public opinion, and dare the Taliban to come out of hiding, if there are any left.

Read on to learn which nutritional claims you can trust and which are pure hype.

Gopalpur-on-Sea is a pure hype with a yard or two of sand......

Perhaps this is because the level of dissent Mr. Elie believes exists is pure hype.

The glitzy image of New York as a club-filled amusement park is not pure hype, though, any more than it is the simple truth.

The "race" was pure hype.

She is pure hype.

"Some people have said that they think this is a scam or pure hype," he added.