Persuading corporations to purchase ads across all of them must be tough, which means each site has to stand on its own two feet.

Coca-Cola intensified its public relations effort in European newspapers yesterday, purchasing full-age ads published in France, Italy and Spain.

A string of other companies - including Cingular, Ford, Toyota, Procter & Gamble and Universal Pictures - have also purchased ads, a spokeswoman for Disney said.

The police department publicly apologized and Metro-North Railroad purchased ads featuring a printed apology in three New York newspapers, including The New York Times.

To promote the album's release, Scotti Brothers Records purchased full-page ads in Billboard magazine that advertised the release as Yankovic's "biggest bash yet".

In August 2007, AHF began purchasing full-page ads in Indian newspapers accusing Cipla of overpricing.

Meanwhile, Cooke secured the support of most Northern newspapers, purchasing ads through advertising agencies, and often working directly with editors on lengthy articles about the virtues of buying government bonds.

The auto maker purchased ads at several locations on the World Wide Web, the Internet's multimedia service.

Advertisers could approach retailers directly to purchase in-store ads, but magazine publishers said they could offer a more complete package of both print and in-store ads.

In order to promote its exposé, The Reporter purchased full-page ads in the New York Times.