puffery

The story is, in other words, puffery of a significant magnitude.

If top management cooperates, the book has an air of puffery.

"There's a lot of puffery in these numbers," he said.

So I basically read the same old ego based puffery on both sides.

The cholesterol panel may be right, but its methods are those of puffery, not science.

Actually, much of this happy puffery rang true, with certain qualifications.

The commission's assumption is that any publicity will be puffery.

Does it have a history of puffery or fraud?

If you had all the information at the same time, management might not be so inclined to puffery."

The business of advertising constitutes a vast industry devoted to puffery.

All that talk about circumstantial evidence was so much puffery, because we don't have a lot going for us.

While few historians would endorse such puffery, there is much about this decade that changed American life.

What this exercise illustrates is the amount of puffery that can go into a company's income statement.

The giant and jumbo boxes are a triumph of puffery.

"There was puffery by vendors and some money was wasted, but these were real problems."

He was slighter than Jack, for all the peacock puffery of his clothes.

From most players, such bold talk is training-camp puffery.

The company had defended the advertising as permissible "puffery."

His showing in the polls is just book-tour puffery.

However competitive the three firms are privately, even the most pallid public puffery remains bad form among them.

The Senate version settles for puffery; the House plan merits support.

Escrima had heard that kind of puffery before and knew better than to put much weight on it.

It may also be referred to as "puffery".

At issue was a concept known as puffery, vague claims of superiority that campaigns often make to promote products.