He said Frommer's and other publishers were also moving toward more lists highlighting what travelers shouldn't miss.
There was a surge behind him as half a dozen publishers moved forward to stand near his chair, a gesture to back him up.
If that publisher moved its contract to a different company, the printer would lose almost a third of its revenue.
In response, the publisher increased the initial print run from 12,000 to 60,000 copies, and moved the publication date to April 1.
Some publishers are moving more boldly than others.
Other publishers have moved to stake their claim on e-book rights for older titles.
The following year, the publisher first moved to Leipzig and then to Munich.
His publisher moved forward on to the edge of his chair.
Mass-market publishers moved into areas they had previously dismissed as too small.
Other publishers have moved into the niche of male shopping.