Will regional publishers invest enough to improve their online service to the public?
While publishers invest in each of their books, they depend on bestsellers to keep afloat.
When publishers invest so much money in a new IP like this, they really should have checked the release schedule!
In that case, the small publisher invests money to own the new writer's copyrights.
Dictionaries of slang sell; that's why publishers invest in them.
Now publishers are investing in Internet sellers and wholesalers.
Sure there are pockets of inactivity but many publishers are investing heavily in digital developments for, among others, the iPad.
We ought to know what your publishers are investing in.
"And once you have bought a Grisham for millions you have to sell the book, so the publishers invest large sums in marketing."
American publishers now invest as little as possible in books that will sell only 6,000 copies, even if the titles are prestigious.