Last week's 30-0 loss to the Chiefs was one of the most embarrassing in the history of the proud franchise.

All I know now is that we played a proud franchise and came away with the championship.

The personal, and intense, competition between two proud franchises to become pro football's first to win five Super Bowls.

But do you want Seinfeld or do you want to rebuild the once proud franchise?

As head coach and president, his task is to revive the proudest franchise in the National Basketball Association from what he called its lowest point.

This proud franchise began a new cycle of decline two seasons ago.

It was completely out of character for a proud franchise that has won three Super Bowl championships in the 1990's - 1992, 1993 and 1995.

Until the 2008 season, it would prove to be the last playoff appearance for the proud franchise.

That team no longer resembles the proud, brilliant franchise that dominated football over the past two decades.

And in the end he reduced a proud franchise to rubble.