Apple likely will be able to slow this process down by using its intellectual property to protect its brand.

"The action we've taken is about protecting our brand," said Mark Chandler, Cisco's general counsel.

I have to protect the Wendy's brand.

"We take aggressive action to protect our brand and ensure customers are purchasing authentic, quality OtterBox product."

It also has advice on the legal issues you will need to consider and the techniques that you can use to help protect your brand online.

Rather than do that, it appears that she chose to protect her brand for three years until she was in the position to create a new one.

"Speed wants to protect its brand, too," she added, "and put on shows that feel genuine."

A Virgin Media spokeswoman said "We want to advertise on social networks but we have to protect our brand".

"We feel like we have to do it from a defensive standpoint, to protect our brand," he said.

Planet One chose not to take that offer and to protect their brand and trademarks that have been active for many years.