Mr. Hampton said he was "a little shocked" at the response to his site among prospective advertisers.

Zille argued that "the one-sided endorsement by a newspaper of a political party to solicit prospective advertisers" was against the country's press code.

Erm no in in terms of selling advertising we make sure that the prospective advertiser knows absolutely everything on the phone.

Mr. Ramirez says El Diario emphasizes to prospective advertisers the buying power of its readers.

He sees prospective advertisers in financial services, credit-card, liquor, overnight-delivery and automotive companies.

I got prospective advertisers' attention immediately by cre- ating a double entendre and relying upon language that had already saturated our thinking.

It ends up with a suggestion to prospective advertisers who want to reach "Man at His Best" to contact Randy Jones, the publisher.

If that fails, well, Tribune can always offer prospective advertisers some Chicago Cubs tickets for the World Series.

And the reason why we make sure that when we go to see a prospective advertiser they'll know all these sorts of details.

But prospective advertisers might end up appreciating the move and begin spending money on a magazine they earlier shunned.