A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal.

Hasbro has a broad line with promotional toys, Milton Bradley board games and Playskool pre-school toys and infant products.

Leib also designed a popular line of promotional toys for The Hershey Company.

But graphics on packaging, billboards, the touring Burger King "Fry Mobile" and promotional toys feature the talented tuber solo.

Later, The Gadget Shop purchased the remaining promotional toys from ITV Digital's liquidators and sold them through their retail stores.

His book explores "the whole psychology of pestering" that allows children greater leverage over their harried parents today, leading them into fast food outlets for promotional toys.

The factory is owned by the Merton Company, based in Hong Kong, which manufactures promotional toys and other products.

In 1999, McDonald's Restaurants issued a promotional toy featuring DC Thomson character Roger the Dodger hiding inside a red pillar box.

Some people go to great lengths to collect these sorts of promotional toys.

Big toy retailers got burned by promotional toys like dolls based on the movies "Annie" and "Batman."