But record industry executives plainly view it as more than the promotional tool.

The same year, he introduced the Model 5, primarily as a promotional tool.

It has also proved to be a sound promotional tool.

At their most effective, trade fairs can be an important promotional tool for your business.

Their courtship, marriage and family life became useful promotional tools.

The Internet has become the biggest promotional tool for the music industry since the invention of the press release.

It makes one especially conscious of the group show as a promotional tool.

The broadcasters there feel it's a promotional tool that's needed.

Across 2012, as a promotional tool No Sleep started to offer free music to get the attention of people.

"We realize what a great promotional tool the Internet is," he said.