DreamWorks Animation has invested $100 million in creating promotional partners and building up marketing for its films.

But it is difficult to find benefits for every promotional partner in each deal as tie-ins become incessant.

The movie's major promotional partners are taking their cue from Warner.

Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs.

The film was backed by multiple promotional partners with over $80 million in marketing support.

WaterSense also provides resources for promotional partners, like utilities, state and local governments, who want to establish water efficiency measures.

WaterSense also utilizes promotional partners who endorse and publicize the program among their constituents.

Out of that came a magazine and a line of basketball playing cards and promotional partners.

There are marketing tie-ins with some of the show's other promotional partners.

This time there will be fewer promotional partners.