promotional expenditure

At the same time the manufacturer is expected to support his product with adequate promotional expenditure.

The album cost $30 million to record, not including promotional expenditures.

Changes in the way it accounts for promotional expenditures caused another $52 million hit.

The company reports that its sales rose nicely in 1995 in part because of increased promotional expenditures.

Moreover, agencies are beginning to see that co-op is a way of shifting a client's promotional expenditures back into media advertising.

He cut back severely on promotional expenditures, which he later realized were necessary to attract new subscriptions to replace ones not being renewed.

A major part of the Khadi grant is being utilised for the payment of sales rebate, which is considered a promotional expenditure.

Purchases by customers are assumed to be a function of advertising and promotional expenditure, salesforce effort and commission, and retailer sales effort.

"RJR's advertising and promotional expenditure had been less than Philip Morris's," he said, "yet it essentially managed to stabilize its market share."

It now regards £500m as the minimum necessary to see BSB through the promotional expenditure of a launch and the purchase of programmes.

Non-price competition typically involves promotional expenditures (such as advertising, selling staff, the locations convenience, sales promotions, coupons, special orders, or free gifts), marketing research, new product development, and brand management costs.

The nature and extent of acceptable evidence of use varies between jurisdictions, although the most useful evidence usually includes sales figures, details of advertising and promotional expenditure, and examples of promotional material.

In response to the increase in microwave oven usage, McDonald's, whose name is the single most advertised brand name in the world, stepped up advertising and promotional expenditures stressing that its taste was superior to quick-packaged foods.

Hospitality and Promotional Expenditure - The Bribery Act does not prohibit hospitality, and the Ministry of Justice guidance confirms that hospitality is allowed as long as it is reasonable and proportionate.

The Medium Grows A Bigger Share of the Ad Pie It is difficult to calculate exactly how much is spent on in-store promotions, analysts say, since promotional expenditures are often lumped in with other costs in a company's marketing budget.

At any given level of expenditure £n it may wish to optimise its "mix" of expenditure on the various promotional methods available to it, so as to maximise the level of sales to be obtained at the level of promotional expenditure £n.

In 1973 managers Mike Hutson and George Fenton (then working as George Howe) signed the band to Derek Johns at Bradley's Records where they became one of three acts (alongside Paul Brett and Kala ) in a label launch involving considerable promotional expenditure.