promotion expenditure

The balance between promotion expenditures and promotion activities has to be found.

Purpose: defining the promotion expenditures gives a clear view on the costs for promoting the new product.

Sales promotion expenditures have been growing by about 14 percent annually, compared with 8 percent growth in advertising.

Speakers touched on a variety of topics including global marketing and the threat that rising promotion expenditures pose to media advertising.

He also objected to the elimination of the Medivac helicopter medical transport program and cuts in tourist promotion expenditures considered important to his shore district.

Higher Ad Spending Seen Advertising and promotion expenditures will increase in the new season, mostly because of higher media rates, retailers said.

Mattel's advertising and consumer promotion expenditures increased last year to $198 million, or 19 percent of net sales, from $140 million, or 16 percent of net sales in 1984.

The departure tax was raised again in 1994 to A$25 to offset the additional cost of tourism promotion expenditure, specifically an additional A$80 million allocated to the development of new tourism products.

The increase in health promotion expenditure is due to investments in a range of programmes, such as the drug strategy, action to combat drugs, suicide awareness, the tobacco strategy, vaccination programmes, investing for health and telemonitoring.