And a lot of people have been trying to come up with an answer, most recently the Wine Institute, the promotional arm of the California wineries.
Enter Thoroughbred Racing Communications Inc., the promotional arm of the industry.
The countrywide survey was undertaken last spring by the National Interprofessional Office of Wine, a promotional arm of the industry.
Once the album was finished, SBK's promotional arm swung into action.
Some washed them down with New Jersey wine, another product with a promotional arm in the Department of Agriculture.
CKCK cut back on its promotional arm in the belief that its ratings could not fall.
Even the American Egg Board, the promotional arm of the egg industry, is not sure where the dish originated.
And if that isn't enough, the museum for the next couple of months will become a virtual promotional arm of the French tourist office.
This, according to the National Garden Bureau, a promotional arm of the seed trade, is the year of the radish.
The contest is not serious of course; it was cooked up by the promotional arm of the Beaujolais trade as a way to increase sales.