It also became a hugely profitable global brand, eventually being sold to 150 countries worldwide.

Retail Ventures originally sought to sell the Value City operation to focus on its more profitable brands.

Kingfisher, the group's most visible and profitable brand, made a modest entry in the sixties.

This typically involves discontinuing less profitable brands, products, product lines, or operating divisions.

Procter, meanwhile, freed marketing personnel to work on more profitable brands.

But in 2005 she is also a brand, perhaps the most profitable literary brand.

It was part of a product rejuvenation for Saturn intended to make the brand profitable as well as competitive with European imports.

With the help of heavy advertising and promotion the companies can create new profitable brands from existing products.

If one or more of the Big Three could have merged, enabling cost savings and focusing on the most profitable brands.

The company's strategy is to have a highly focused portfolio concentrating on its 19 most profitable brands, which are responsible for 70% of net revenues.