The products they sell around the world promote the creation of desires that can be fulfilled only by the purchase and use of their products.

The new list of foods would take into account whether a product promoted obesity or chronic illnesses.

But he said most top surfwear executives, and often their families, still embrace what their products promote.

Conversely, a product promoted as the low-cost option in France would find limited success in a pricey boutique.

But, after discussions with distributors, brokers and retailers, he learned that a similar product promoted as "all natural" would probably have a better reception.

They can, however, make so-called structure-function claims, saying, for instance, that a product promotes strong bones or supports the immune system.

There, Mr. Bunting charges companies from $13,000 to $35,000 to have their products promoted.

The brewery was greatly extended, the plant was modernized and the products promoted internationally.

Many of the others, like Ms. Gugelmann, have their own products to promote.

Misleading advertising has persuaded far too many Americans that products containing ephedra can promote long-term weight loss, increase energy and enhance athletic performance.