product positioning

That is a big change due to much better product positioning."

The weapons in this new struggle are market research and product positioning instead of hot trading strategies.

Use these factors to construct perceptual maps and other product positioning devices.

"I expected gross margins to decline as we continue to move aggressively in pricing and our product positioning," he said.

Q32 What is the relationship between market segmentation, market targeting and product positioning?

The company also offers a wide selection of higher-end consumer products positioning themselves above discount retailers.

It has been used in product positioning, but there are some who raise problems with this application of conjoint analysis (see disadvantages).

This is true whether with regard to initial market entry decisions, product positioning or marketing mix decisions'.

Advertisers take advantage of this tendency, the vanity inherent in the American dream, with product positioning that they call "aspirational."

One of the most significant uses of industrial market segmentation schemes is to make targeting and product positioning decisions.

Q31 What do you understand by "Product Positioning"?

Generally, the product positioning process involves:

Changing the product positioning when advertising internationally might make the product lose the reason it gained demand in the foreign market in the first place.

Intel Sales Strategy Product positioning seemed to be a crucial part of Intel's strategy today.

It usually supplements product positioning techniques like multi dimensional scaling or factor analysis and is used to create ideal vectors on perceptual maps.

TBC Bank distinguished itself with its marketing capabilities in a way that makes its product positioning more effective.

She handled all aspects of the business from marketing, logistics, and product positioning (preferring that Spanx be sold alongside shoes rather than in hosiery).

Starkweather (based on a story by Piers Anthony) moved over from Arcana Studios for better "product positioning".

Strategically, pricing is very important as it is related to product positioning and affects other marketing elements such as product features, distribution and promotion.

"They lag the other three in product positioning and manufacturing muscle," said Daniel L. Klesken, a semiconductor analyst with Montgomery Securities in San Francisco.

Since its introduction, Talent Intelligence has become a central element of the Taleo brand promise, figuring prominently in product positioning, sales and marketing materials, press communications, blogs and speeches.

Typical elements to an agency brief are: Your objectives, target market, target audience, product, campaign description, your product positioning, graphical considerations, corporate guidelines, and any other supporting material and distribution.

His company now offers consumer and business-to-business advertising, buying of regular media and Yellow Pages, as well as marketing research and product positioning, sales promotion, direct response and an art studio.

Gibson's product positioning language and Cayce's analysis of consumerist trends show that society is not a victim of consumerism, but rather its creator who helps shape it without ever stepping outside it.

As a partner at PSB, he helps his clients through competitive situations through the use of quantitative and qualitative research, image analysis, message development, and corporate and product positioning and targeting.