marketing positioning

New business acquisition encompasses marketing, business development and acquisition activities from early marketing positioning through negotiations and contract award.

Poor sales of the model have been attributed to a crowded marketplace, poor marketing positioning, and fuel efficiency concerns among consumers at the time the vehicle was launched.

Due to Volkswagen's sub-premium marketing positioning, however, its pricing was closer to competitor models in the class above, such as the Ford Escort and Vauxhall Astra/Opel Kadett.

The company's entertainment and media practice was founded in 2001 and provides research for magazine publishers, film studios and video game publishers, including marketing positioning, test screenings, focus groups, creative advertising testing and box office tracking.