Indeed, despite Bond's mission to defeat the evil mogul, product plugs are the film's most serious business, especially since the audience may be bored enough to start looking at labels.

After a haunting and desperate original, "I Am Nothing," she cheerfully indulged in a product plug: "My album is perfect for your holiday suicide."

Many retail blogs have a slightly disingenuous feeling: they offer what appears to be a discursive commentary written by some friendly correspondent until - oomph - along comes the product plug.

But he's in a position to do whatever he likes, even if it's a flimsy sentimental comedy with more product plugs and fewer laughs than might have been hoped for.

The cable network, which reaches about 28 million households, is building a reputation for giving advertisers some unusual product plugs.

But since the sequence involves elephant killing and the North Vietnamese, this may not be the ideal product plug.

For some time now, the Nike swoosh has been showing up in the oddest of places, dropped like an inadvertent product plug amid the news of the day.

"Total Recall," which can already be thought of as "Total Recall I," includes an exceptionally large and fair-minded assortment of product plugs.

The new owner, Sony, gets a product plug, too.

The rest of the time, he keeps busy filming product plugs and putting wear on his tonsils giving speeches.