But now Russian Standard is hoping the product will appeal to a more mainstream market.

People want to go the movies, but the on-screen product isn't appealing.

The risk of cannibalizing either brand is small, however, because the companies' products appeal to different consumers in the $11 billion market, analysts said.

Apart from obvious rivals, are there any other businesses with customers your product or service may appeal to?

Perhaps these products appeal to women who have seen - or can envision - the result of 100 sit-ups.

Who do they think the product will appeal to?

The product has appealed to generations of curious adolescent boys.

While both products appeal to the same general market (drivers) one may fit an individual's needs better than the other.

"We think our product would appeal to them."

Our product should appeal to teenagers, and those who are young at heart.