He has invented a device to print ads directly onto a beach.
Winross merged with AMA screening in 2005 and moves forward with promotional activities which now are not limited only to trucks but to print screening ads on a variety of products.
Further, it rarely, if ever, extends to print ads and television.
It compared keyword search advertising to print ads in magazines, pointing out that magazines do not infringe on trademarks when they allow one marketer to place an ad near a competitor's.
"They have the money to print ads, but they're not true," she said.
The Wall Street Journal, which is owned by Dow Jones & Company, now regularly prints quarter-page ads on the front of some of its news sections.
And, if outdoor-advertising companies donate space, the group will print billboard-size ads.
When it comes to print ads, the simplest approach is often the best, she said.
She appeared in everything from commercials to print ads, and promoted products at trade shows until her 20s.
That's right, they've printed ads directly onto the tray tables.