The system will be priced below $100,000, company officials said.
As of 2003 the houses were expected to be priced below $200,000.
"I've never seen a deal priced so far below the market."
At $1.85, a share of stock is priced well below a six pack.
By 1925 the coach was priced below that of the touring car.
But, he said, "you can't price below cost for very long."
At $9,995, it will be priced well below models made by Detroit.
Nearly a quarter of the selections are priced below $20.
Customers want luxury cars priced at or below $35,000, he said.
Most of the others, including Prudential, were priced below book value.