At what price would you give up Herun, turn your face from it forever?
The prices it's charging for these classic films may turn some would-be customers off.
To be sure, there have been few signs so far that prices are turning higher.
I think it's safe to say that high restaurant prices for wine have turned more people away from wine than anything else.
Page The price of oil turned back up, rising nearly $1, to $27.88 a barrel, after falling $4 Monday.
Even so, the price of milk shouldn't turn on the ability of the cartel to enforce its own rules.
Copper, aluminum and plywood prices also fell less than in June, while the price of flat glass turned higher.
The lower prices turned a huge potential market into a reality.
That price took what might have been a modest success and turned it into a major commercial failure.
Second, nothing says that prices - after one month of softening - may not turn around and start going up again.