The price of a more elaborate service and burial looks to be £17,000.
A price of 39 guineas might look like "about £39".
By then the price was back down to $24.50, and may have looked cheap.
And the prices look good - guns going for $400 in stores are tagged at $250 to $300.
"But the price Mattel is offering looks really rich to me."
"If prices look like they're shooting up, he'll get more money when he dusts them off."
"You can't keep massaging numbers so your price looks justified when we all know it isn't."
Investors should like it - the price, about $25 a share, looks good.
"But to many of us, the price looks too high."
The price of a first class stamp looked set to increase by more than inflation once again.