The paper notes that its conclusions challenge some assumptions from previous literature on brand connections.

Each day you can wake up with a brand new world, not plugged into the previous literature.

Users' ability to access to the e-service is important theme in the previous literature.

Such writings have no parallels in any previous Tamil literature.

Such has been the assumption underlying much of previous anthropological literature also.

Most dynamic matching and bargaining models in the previous literature assumed full information.

A standardized protocol by Legler et al. was created in 2007 from evaluation of previous primary literature.

Modernismo and modernism are reactions against the previous literature of Romanticism.

The situational and interactionist approaches had received a majority of the support in previous literature.

"Our previous literature did not suggest this sort of problem."