His press operation has been chaotic, and he has barely spoken to reporters here.
Even when park officials had to replace 182 diseased chestnut trees, their press operation went into high gear to explain why it was necessary.
The couple are surrounded by a professional press operation.
Arpaio's press operation seems dedicated to maximizing the sheriff's media exposure, period.
So he volunteered to help meet officials, and he is doing that as a press operations special assistant.
General Franks's attitude has suffused the entire press operation here, one senior military official said.
Now numbering in the thousands, they rely on similar press operations in all three branches of the government.
Robertson's press operation puts the sum at only $1.2 million - and even that amount could not be corroborated.
The changes in the press operation represent a profound shift in approach for the Perot campaign.
The event the campaign sponsored later in the day showed the new press operation at work, and it worked pretty well.