John Follis, president and creative director of Follis/N.

He was president and creative director of Advance Internet-the online arm of Advance Publications-until 2005.

Mike Hughes, president and creative director at Martin, says the ads are meant to speak to the business community without any Madison Avenue bombast.

"What appealed to me originally was the story," said Rick Dalbey, president and creative director at Dalbey & Denight.

The unit, named 28 de enero Advertising, for Jan. 28, the day it opened, will be headed by Mark Gonzalez as president and creative director.

As president and creative director of Advance.net, part of the Newhouse publishing company, he developed many of the company's newspaper sites.

Paul Marciano, president and creative director of Guess?

He is president and creative director at Toth Inc., Pepe's agency.

"People say they hate pop-under or pop-up ads," said Mark Rattin, president and creative director at 15 Letters.

At Esty he rose to become president and creative director in 1967, supervising a number of consumer product accounts.