Over time, it can all add up to a powerful brand - and a winning business.

Big manufacturers with powerful brands called the shots in the marketplace, and retailers played along.

The fact is, despite restrictions on foreign competition here, few powerful brands have emerged in China over the last two decades.

"Green Giant didn't feel like a big, powerful brand anymore."

But beyond the powerful brand and a company full of whizzes, there was no clear business strategy.

Even so, analysts say, Prudential has remained a powerful brand.

Also, in its own way, Chardonnay is now a powerful brand.

These are powerful brands which connect with people on almost a spiritual level and often have a..

"We're seeing a situation now where there are a number of powerful global brands attacking core revenues," he said.

A last name associated with best-sellerdom creates a powerful brand.