If they're set too high, it will deter potential franchisees or make it difficult to keep their business going.
You need to be able to sell your concept to potential franchisees, and to work with and control them.
The company's target for 2013 was to have 3,000 sites operating with some 10,000-15,000 journalists involved; existing community newspapers were not seen as potential franchisees.
This gives potential franchisees the confidence of knowing they will be dealing with a reputable company.
This tells potential franchisees what you are offering and what they can expect.
Bear in mind that you are generally competing with other businesses to attract potential franchisees.
Franchising exhibitions can also be a good way of recruiting potential franchisees.
Snappy offers three types of operating models for the potential franchisee to consider.
To franchise your business, you need to convince potential franchisees that they will make money.
"I am not using the balance sheet of the potential franchisees to develop the company."