Post release, the comics failed to generate a positive word-of-mouth.

He says the "tremendously positive" word-of-mouth generated by practitioners naturally led to the rapid spread of the teachings within close-knit Chinese communities.

Despite its low hype, it was a box office success due to critical acclaim and positive word-of-mouth.

Benefiting from positive word-of-mouth, it continued its impressive commercial run, with over 4.5 million admissions in total.

Whatever Chrysler can accomplish through ads and dealers, its executives realize their best friend is positive word-of-mouth.

In some cases, the studio has spent years creating positive word-of-mouth with advocacy groups, which are often encouraged to use the film to push their own agendas.

While marketers have always hoped to achieve positive word-of-mouth, intentional marketing relying on such techniques is subject to regulation in some jurisdictions.

However Talking Architect rode positive word-of-mouth to sell a total of 36,500 tickets since its March 8 release.

Moviegoers saw two films for the price of one, the theaters were packed and positive word-of-mouth was generated.

She said that despite their small audiences, MP3 blogs were a good way to build positive word-of-mouth.