"With four more shopping days left," she said, "my own positive campaign is shining through."

If they want to run a positive campaign, we're willing to do so.

"It takes two people to have a positive campaign."

"We are already running a positive campaign based on Chuck's record," he said.

"His decision to run a purely positive campaign shows he's a man of confidence," a woman says.

"Hopefully the economy will be a positive for the election campaign."

"This I don't believe to be outside the realm of a positive campaign," he said.

Both have promised to run positive campaigns that focus on issues.

"I believe it's really very simple - running a positive campaign on the issues," she said.

And in some cases, positive campaigns can work just as well or better.