Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative.

He positioned this as an alternative to the Judiciary Committee that was much harsher to debtors.

Sarkar positioned it as an alternative to communism and capitalism.

Clearly the large warrior was positioning himself as an alternative to her when the great Jarl Orel finally let go of life.

When it first released, the cameras are positioned as an alternative to existing brands.

Q. So Schwab is being smart in positioning itself as an alternative to the traditional brokers rather than competing against the little guys on price?

The brand was positioned to young women as a more natural alternative to the heavily-structured bras worn by their mothers.

It was announced on 31 March 1999, positioned as an alternative to the SA-1100.

It is positioned as an alternative to traditional fast food and rivals the conventional burger.

The Liberal Democrats' efforts to position themselves as a moderate alternative in next month's election keep bumping into a nagging skepticism.