Digital has never been a popular word in radio.
At the time 'black' was not a popular word, as it is now.
To understand this even better, one must look at a very popular word used in trade, communication and economy.
"Stigma" is a popular word in policy circles these days.
IT is hard to imagine a less popular word than welfare.
They are not popular words in the West today.
Now 'conservatism' has become such a popular word it doesn't mean anything.
Free is not a popular word at a two-year old competitor, Cityfeet.com.
But the popular word made a rough kind of sense.
"Caramelized has become a popular word since I wrote the first book," he said.