Every year the popular store takes on some 60 additional people to help with the holiday crush.
Falabella is one of the most popular stores in Argentina today.
"It was a real popular store with an atmosphere which appealed to a lot of people."
Only recently have big "super stores," long popular throughout the country and in the suburbs, appeared in city neighborhoods.
Being sold at popular stores can also be an indicator.
So here we were challenging two popular stores with a little old 18-foot independent variety store.
One popular store sold inexpensive video players directly from the back of the delivery truck that brought them.
That is why it is easily the nation's most popular store.
Book stores, popular in the city, also find an anchor in the neighborhood.
Because of better financing, these films can afford more expensive actors, wide releases, and are sold at popular retail stores.