The word's shock value gives it political potency.
Yet its political potency has not been greatly tested recently.
Mr. Limbaugh, perhaps more than anyone else, has demonstrated the political potency of his medium.
Most are first drawn to it, he said, because of the "political potency of fish" as a signal that a candidate has the common touch.
Some House members are already reflecting the political potency of the argument that the tax is regressive.
After a few years, their political potency is gone and they lose their effectiveness.
The president is banging on it, but the most important thing is for there to be a recognition of its political potency.
The House vote for a balanced-budget amendment demonstrates the political potency of a bad idea whose time has come.
Mass unemployment had lost its old political potency.
With this political potency in mind, religious conservatives have watched Republican decisions with a keen and critical eye.