Market research techniques resemble those used in political polling and social science research.

But every four years when presidential primary time rolls around, he also does a bit of political polling, though not for candidates or parties.

The agency does not involve itself with political polling generally.

Penn and Schoen focused on political polling in the early years of the company.

Another is looking at political polling and seeking people across the country to share their experiences when a pollster calls, including how questions were asked.

Under the powerful influences of big money and political polling, both political parties are in the same box.

Zogby claims this as one key reason his political polling has been so accurate over the years.

It is believed to be the first acquisition by a publicly traded company of such a political polling specialist.

She said her firm had conducted political polling in several Latin American countries.

Another major application has been in political polling.