Fran was a very impassioned speaker and helped to diffuse that political perception.

A lot, of course, has to do with economic and political perceptions, which always move markets (and voters) more than statistical realities.

This put him at odds with the military strongmen who came to dominate and define political perception of the region.

His account of his shift of political perceptions is crisp, articulate and often dramatic.

But he also said that the climate had grown more amenable to landmark designations because the "political leadership's perception of what the people want has changed."

"We deal in political perceptions, and in our business, perception is almost 90 percent of reality," he added.

"Yes, I was his tongue, but his is the gift of political perception."

We found that television had a large effect on those political perceptions which had little or no attitudinal content.

By choosing to transmit some stories rather than others, those in control of television and newspapers can have some impact on political perceptions and values.

They are affected by political perceptions, technological innovations and the performance of individual companies.