Of more than two dozen people interviewed here recently, most could not remember seeing any political advertisements.
Another important finding was that knowing the source of a political advertisement can be critical to its effectiveness.
African American performances were used for their own political advertisement, organization, and community issues.
For the first time, large sums were spent on political advertisements by interest groups not directly affiliated with a candidate or a party.
Until this week, 1996 had been shaping up as a particularly intense season of 30-second political advertisements.
In political advertisements too, the effects of "Choice" rippled through the years.
It remains one of the most controversial political advertisements ever made.
And the Government does not permit political advertisements to be carried on radio or television.
More money will mean a deeper flood of political advertisements.
The sign is a more clever political advertisement, some say, than any from his losing campaign for Congress two years back.