Toys tend to have high play value when they may be used, engaged and employed in manifold ways.
Similarly, toys that appeal to more than one age or stage tend to have higher play value.
He added: "Licensing or no licensing, the play value is there.
It became a product with a lot of play value.
The standard sales pitch this season seems to be: "It has a lot of play value."
One of the chief criticisms has been that despite often being technical marvels, many smart toys have only limited play value.
The other thing we look for is play value.
You had the little, boutique-like toy stores which carried some merchandise with good, stimulating play value.
The name Playscape aims to emphasize that the total environment can have play value, not just a corner of a park or garden.
These added to the play value but detracted from the realism.